Our Story

LilyBlue – Our Story

LilyBlue was founded in 2009 as an independent Bridal Label that offers a fresh interpretation of Bridal shoes and Bridal Accessories, with emphasis on the Bride’s experience and a boutique approach.

Our approach is centered on producing small scale, handmade romantic Designer Wedding shoes and accessories.  Key to our Approach is our love of form and proportion – and paying careful attention to detail.

Our gift of creating original handcrafted embellishments defines our style and sets us apart from the norm.

To date, we have Styled over 2000 very happy Brides and we employ 6 Staff.

Our Pride and Joy – The LilyBlue Bridal Shop

On 3 July 2015, we gained occupation of our new 100sqm property at No5, Canal Edge3, Tyger Waterfront, Bellville, Cape Town. We were faced with a corporate structure; hideous looking ceilings; 5 Telesales boxes and hundreds of meters of Data Cables.  (Click here to see the more about the making of the LilyBLue Bridal Shop)

The LilyBlue Bridal Studio is a reflection of our vision.  It is our Pride, Our Inspiration and also the culmination of our Journey to be the leading Wedding Accessory Bridal Shop in the World.

The Inspiration

We wanted to create a special place that reflected our vision of what a Bridal Shop should be.  We aimed to create a magical feeling and environment that is dedicated to the Bride – a one and only magical bridal experience.  In this space, there is positive creative energy, Designers with passion and ideas and a place where you can take inspiration for your wedding day. This unique space was created with Love, Lots of Sweat – but no tears 🙂

Our Promise

Our passion for quality and design is never ending.  We will always go the extra mile to make your piece absolutely perfect and we aim to help you with your styling decisions so that your Wedding pictures are absolutely Amazing!

If you have an urgent request, just mention the urgency when you contact us and we will make sure to deliver to you in time. No Job is too small or to big and no brides will be turned away.

We still offer free styling at the Studio and our Products are priced to be competitive to offer you the best quality and value.

Custom Made

We welcome all challenges / requests so please send us a mail to chat about your one-and-only piece. You do not need to wait ages for your special piece.  If it is an urgent request, we will get right on it and we can deliver within a just few days once you are happy with the design.

In Case of Emergency (S.O.S)

If you are stuck, or you need urgent help please  E-Mail us with your request to info@lilyblue.co.za The mailbox is monitored and we will get back to you ASAP 🙂


LilyBlue is a registered trademark in the USA, Europe and South Africa.